The 53rd AIS (Italian Sommelier Association) National Congress will take place from 22nd to 24th November 2019 in Verona.
The Congress will address issues concerning the role of sommelier in wine tourism hospitality including guided tours, wine tastings, masterclasses, conferences.
For this purpose, Verona will have the honour of hosting national leading specialists in the fields of viticulture and oenology, as well as health, safety, law and economy experts involved in the area of vitivinicultural production.
AIS National Congress 2019: the role of sommelier in wine tourism hospitality
Falling under the theme “The role of sommelier in wine tourism hospitality”, the 53rd Congress seeks to explore issues related to wine tourism experience, the importance of the terroir, future wine tourist flows and more.
In line with this, the Congress will challenge its participants to further explore these topics as well as the contribution of well educated and trained personnel for the development of wine tourism hospitality.
Wine tourism is a significant component of both the wine and tourism industries and it shows economic benefits in most countries worldwide.
Wine and tourism have been connected for many years, but it is only recently that this relationship has come to be recognized by Italian government, researchers and by the industries themselves.
According to Paolo Bortolazzi (AIS Verona), “The aim is to combine wine with the promotion of local territory”.
For the tourism industry, wine is an important component of the attractiveness of a destination and can be a major motivating factor for visitors.
For the wine industry, wine tourism is a very important way to build up relationships with customers who can experience first hand the romance of the grape, while for many smaller wineries direct selling to visitors at the cellar door is often essential to their business success.
The knowledge that the sommelier should possess includes different areas that are interconnected and cannot be overlooked such as: viticulture, winemaking, aspects of knowledge of tourism and hospitality, and other aspects of which the most important are health, law, economy and culture.
The sommelier knowledge is versatile and “It is wrongfully deemed that such a job is very basic and limited to wine serving”, explains Marco Visentin, AIS Academic Coordinator.
Sommellerie and wine tourism: AIS Congress programme
53rd National Italian Sommelier Association’s Congress will be held in Verona, next weekend from 22nd to 24th November.
Three days of events that wind their way through meetings, guided tours, wine tasting involving industry operators as well as the wine lovers.
The events begin on Friday afternoon, with PerCorsi: three guided tours, departing from Palazzo della Gran Guardia in Piazza Bra.
“Vulcanici Euganei” in the Euganean Hills and “Tra castelli e filari” in Soave vineyards are scheduled from 14.30 to 18.30.
From 13 to 18.30 the appointment is with “Le Stanze del vino”, to discover the link between the city of Verona and enology.
On Saturday 23 at 10 the Philharmonic Theatre hosts the opening conference dedicated to the present and future of wine tourism.
The focus is of course on terroir as a tourist destination, communication in the world of wine, digital marketing and operator training.
At the same time, Saloni del Gusto PerLage shows the best Venetian sparkling wines in the Congress Centre of the Chamber of Commerce of Verona and the PerGola event opens in Palazzo della Gran Guardia with dishes of the local gastronomic tradition.
The tasting desks host at 11 and 17 some interesting workshops open to the public.
It consists of workshops dedicated to Venetian Bordeaux and Prosecco, to the art of cheese making and the production of meat and cold cuts.
On Saturday evening, the National Congress also involves some restaurants of the old town.
On Sunday 24 other guided tours depart:
- at 8.00 “Le Ville palladiane e i vini dei Colli Berici”,
- at 9.30 “Paesaggio Valpolicella”,
- at 10.00 the appointment is at the Congress Centre of the Chamber of Commerce of Verona with the final challenge of the Competition “Miglior sommelier d’Italia Premio Trentodoc 2019”.
The salons scheduled for Sunday include “Vinetia – Guida ai vini del Veneto”, which proposes the wine excellences of the Region at the PalaExpo of Verona Fiere.
Then there is the “Trentodoc – Bollicine di montagna”: wine tasting dedicated to the Trentino Classic Method hosted by the CCIAA Congress Centre.
Other wine tasting are dedicated to the Amarone, the Raboso, the great Venetian passiti and Soave.
All the events in program are accessible only after online registration on the National Congress of the AIS page, where you can download the PROGRAM OF THE AIS CONGRESS on wine tourism and sommellerie.
A free shuttle service is available throughout the weekend and participants with a congress ticket have free access to Durello & Friends from 17.00 on Sunday 24 at the Palazzo della Gran Guardia.
Article by Martina Zanetti